Fundraising in a Tough Economy: Practical Advice for Nonprofit Leaders

The economy is shaky. The stock market is unpredictable. Donors are nervous.

If your nonprofit is feeling the pressure, you’re not alone. As fundraising professionals, we’re hearing it everywhere: boards are concerned, development teams are unsure, and budgets are already under strain.

But take a breath. Don’t hit the panic button.

At AmPhil, we’ve worked with hundreds of nonprofits through economic downturns, including the Great Recession and the COVID-19 collapse. We know that while the market may dip, American generosity doesn’t disappear. People continue to give, even when times are tough.

In fact, AmPhil was founded in 2009, during one of the most difficult economic periods in recent memory. That experience taught us a core truth that remains today:

Fundraising success doesn’t depend on a perfect economy. It depends on strong fundamentals.

What should your nonprofit do when the market turns bearish?

In our recent conversation, my colleagues Austin Detwiler, Stephanie D’Anselmi, and I shared the most practical, strategic moves your nonprofit can make to stay steady (and even grow) during economic uncertainty.

Watch the full conversation here: 

Here’s a quick preview of what we covered:

1. Relationships matter more than ever

When donors are anxious about their finances, it’s your relationship (not just your mission) that keeps them giving. Stay close to your supporters. Talk with them. Share your challenges and show the impact of their giving.

2. Smart fundraising beats the status quo

It’s easy to let fundraising run on autopilot during strong economies. But in a downturn, you need to be strategic. Review your messaging, segment your donors, and match your asks to the current moment.

3. This isn’t the first hard time, and it won’t be the last

Economic downturns are tough, but they’re not new. We’ve helped nonprofits navigate recessions, funding cuts, and unexpected crises before. The organizations that come out stronger are the ones that keep fundraising, keep showing up for their donors, and keep adapting.

So what’s the best nonprofit fundraising strategy during a recession?

• Stay focused on people, not panic.

• Keep your message clear, confident, and urgent.

• Don’t assume donors will stop giving. Ask boldly and wisely.

• Focus on retention and long-term relationships.

You can survive and even thrive by returning to the basics: strong relationships, thoughtful communication, and a fundraising plan that fits the times.

Remember: Americans are still generous. They just need to be asked in the right way.

Want help building your recession-proof fundraising strategy? Contact AmPhil today.