How to Build an Annual Fundraising Mailing Plan As 2024 kicks off, your end-of-year mail campaign is long gone and results are beginning to come...
Direct Mail Fundraising: A Key Driver of Growth for Charities In a world dominated by digital communication and online transactions, utilizing direct mail for...
Lost on Fundraising Trends?: Key Tactics to Boost Direct Response You’ve often heard the phrase “work smarter, not harder.” In direct response, that’s definitely...
How to Engage Gen Z & Millennials with Direct Mail Direct mailcampaigns targeting younger demographics may seem idealistic in today's digital world....
Integrated Fundraising: How to Successfully Transform an Appeal Letter So, you’re planning your next big direct mail piece and want to really knock it out of the park....
How to Engage Major Donors with Direct Mail When it comes to major donors, here’s a piece of advice I frequently hear: These people are...
Don't Skip Drama in Your Direct Mail Your average donor couldn’t care less about your theory of change.
How to Write Letters Donors Will Read Every year, donors receive a tidal wave of appeals in their mailboxes and inboxes. If you’re...
5 Easy Ways to Personalize Your Donor Letters The year: 1995. The place: a quiet cul-de-sac in Everett, Washington. The protagonist: an expectant...
Why Your Nonprofit Should Use Direct Mail Nonprofits and mission-driven organizations need to expand their donor file, but direct mail is...
