5 Easy Ways to Personalize Your Donor Letters The year: 1995. The place: a quiet cul-de-sac in Everett, Washington. The protagonist: an expectant...
The Basics of Lift Notes in Direct Mail Fundraising Your main letter might seem like the chief event in your mailing, but sometimes the overture—the...
5 Steps to a Compelling Fundraising Offer for Direct Mail Response Too often, well-meaning nonprofits generate messaging that focuses on their organization's...
How to Write Great Fundraising Email Subject Lines When it comes to online fundraising, nothing is as effective as email. I’ve often said that email...
