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Nonprofits exist to advance a mission. Does that mission change when times get tough? Should it?

The economy isn’t being kind to nonprofits right now . . .

When money starts drying up, it can be tempting to cut back on “overhead” expenses like fundraising and prioritize “mission-critical” work.

That’s a sensible reaction, but it’s the wrong approach.

In bad times as well as good, it costs money to make money. If you want to spend on core programs, you have to invest in fundraising to bring that revenue in. In other words, fundraising isn’t an overhead expense—it’s critical to realizing your mission.

Easier said than done, but that’s why we wrote the e-book on it: Fundraising When Times Are Bad. Download it today!

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