Recently a retailer, that will go unnamed, asked me to participate in an online survey. This...

Although formal definitions vary between organizations, direct response fundraising, at its heart,...

When you start working in the nonprofit fundraising world, learning the terminology of the many...

Direct mail is a proven strategy for connecting with donors and raising funds. Here’s something...

As the world leans into our exponentially growing digital world, there may be something to be said...

Direct mailcampaigns targeting younger demographics may seem idealistic in today's digital world....

So, you’re planning your next big direct mail piece and want to really knock it out of the park....