Working Smarter in Direct Mail and Digital Fundraising You’ve often heard the phrase “work smarter, not harder.” In direct response, that’s definitely...
Strategies for Direct Mail Fundraising for Younger Generations Direct mail campaigns targeting younger demographics may seem idealistic in today's digital...
How to Transform an Appeal Letter into an Integrated Fundraising Campaign So you’re planning your next big direct mail piece and want to really knock it out of the park....
How to Engage Major Donors in the Mail When it comes to major donors, here’s a piece of advice I frequently hear: These people are...
The Power of Direct Mail Fundraising: A Key Driver of Growth for Charities In a world dominated by digital communication and online transactions, utilizing direct mail for...
How to Build an Annual Fundraising Mailing Plan As 2024 kicks off, your end-of-year mail is long gone and results are beginning to come in. Phew,...
Don't Skip Drama in Your Direct Mail Your average donor couldn’t care less about your theory of change.
How to Write Letters Donors Will Read Every year, donors receive a tidal wave of appeals in their mailboxes and inboxes. If you’re...
5 Easy Ways to Personalize Your Donor Letters The year: 1995. The place: a quiet cul-de-sac in Everett, Washington. The protagonist: an expectant...
Why Your Organization Should Use Direct Mail Nonprofits and mission-driven organizations inevitably need to expand their donor file, but direct...