I’m always amused when a young major-gifts officer candidate has the impression that the job is...

You’ve been hounding this donor for years.

You’ve tried every trick in the book: meeting request...

It’s human nature to look for the most effective solution for the least amount of work. Just ask my...

A lot of people hate taking surveys. I know because I am one of them. We’re bombarded with them:...

Here’s the dilemma: when you send a thank you letter to a donor should you include a reply device...

Your main letter might seem like the chief event in your mailing, but sometimes the overture—the...

Too often, well-meaning nonprofits generate messaging that focuses on their organization's...