A lot of people hate taking surveys. I know because I am one of them. We’re bombarded with them:...

Here’s the dilemma: when you send a thank you letter to a donor should you include a reply device...

Your main letter might seem like the chief event in your mailing, but sometimes the overture—the...

Too often, well-meaning nonprofits generate messaging that focuses on their organization's...

Your nonprofit’s donor database can make or break your development program. Good fundraising...

It's the first business day of the fourth quarter. Doubtless, there is plenty to do between now and...

As 2022 winds down, you are likely preparing—or should be preparing!—your 2023 direct mail plans....

Successful fundraising requires a solid strategy. Too often, development directors and nonprofit...

The most successful organizations ensure their communications are aligned across platforms, and...